What we do

When creating content, we write for your audience, turning your products and services into clear messages and values that speak to your customers, in their language.

We know how to write for the press – from national to local media, and from trade to vertical titles. Getting a good story or angle that will appeal to their readers, in the format that the media prefers. Our coverage generates the awareness that drives traffic to your website and smooths the sales process.

As well as content creation which can include anything from white papers, thought leadership pieces, press releases, blogs, case studies, direct marketing/emailers, social media posts, we have contacts in many sectors of the press and can get your content published to provide that all important third party endorsement and credibility.

• When we write a blog post on a topic, our goal is to make it informative and valuable to the reader, both on the customer site and target press
• Customer stories – end to end service. From just the customer details, we’ll then interview them, draft concise and interesting copy and manage the approval process
• Awards/industry recognition – research and manage the entry process
• Email campaigns/lead generation – tying in with LinkedIn, Twitter etc. to promote events or whitepapers.

We’ve seen a thing or two in our time, so we can help you navigate the latest trends ensuring that you put your efforts into those activities that generate the best (real) results for your business.