by Madeleine Penney | May 6, 2021 | Health
In care settings introducing digital solutions to replace manual paper-based auditing makes a lot of sense. Digital processes can remove a potential infection risk, apps can encourage staff to share best practice with colleagues, which empowers them to take ownership...
by Madeleine Penney | Apr 30, 2021 | Cybersecurity
What exactly should you be looking for? When considering a secure communications solution for your organisation there are a lot of different options. Not least of these are free-to-use consumer grade apps. Without vigilance these apps can seep into business...
by Madeleine Penney | Apr 22, 2021 | Business/Project Management
Is pay-to-play the only way? Unless you already have a very high profile it can seem almost impossible to get press coverage, even when you have genuinely interesting news. So what can you do to get your voice heard? For show-stopping, jaw-dropping news, there is...
by Madeleine Penney | Mar 26, 2021 | Business/Project Management
Great idea. But ask yourself, ‘What would Aunt Ethel think?’ Other questions to ask yourself are, ‘Why are we targeting national press?’, ‘What will the business get out of it?’ and ‘Is it worth the time, effort and cost?’ The reason to ask what...
by Madeleine Penney | Mar 12, 2021 | Business/Project Management
As marketers we know that content needs to appeal to the audience. If you want to get press coverage then you need to apply the same premise as you would for your customers and prospects. What interests them? What are their pain points? Put yourself...
