Our latest blogs
The latest selected blogs from our clients, and sometimes a thought leadership piece or comment from ourselves too.
Workforce wellbeing – what does it really mean and why does it matter more than ever?
Stress is a major barrier to success and it is affecting everyone. In a new three-part series Ross Daniels introduces Calabrio’s campaign to support improvements for people, processes and technology to enable greater wellbeing across contact centre organisations. ...
Banishing Complexity – 5 ways to Turn Theory into Practice
Ross Daniels at Calabrio shares his top tips for overcoming contact centre complexity to enhance customer and employee experiences. In my last article I discussed how to keep things simple in contact centre operations and introduced the importance of incorporating a...
Digital First: The Future of Card Payments
At Encoded we work with many contact centres of large brands to provide secure payment solutions. Our aim is to provide easy payment methods that free up valuable agent time, allowing them to focus on customer service, more complex enquiries and additional revenue...
Legacy IT systems – replace or modernise?
As CIOs consider the future of their mission-critical applications, Nick Denning, CIO of Diegesis, offers an alternative view to the lure of new technologies and the consequential risky business of replacing tried and tested technology. In February, 2021 a survey by...
Media Relations is a Marathon not a Sprint
Building awareness and profile for your brand is a medium to long term goal. While you can attract online headlines almost instantly with an eye-catching story, it is almost as quickly forgotten. The old adage that today’s news is tomorrow’s chip wrappers is still...
How to make your website content work harder
Your blog can be a great way to engage with your audiences on a regular basis. Keeping it updated and fresh, with a variety of content that is of interest to your readers and prospects can be time-consuming but it is an important marketing investment. From humble...
Variety is the spice of life
The new year is a great time to try new things – new recipes, new books, new hobbies. You may have agreed to DryJanuary, but why not TryJanuary this year – it’s a more uplifting and positive answer to starting a new year. A fresh approach can get positive results It’s...
Agency fees – getting value for money
Why work with an agency? When you want to increase your marketing efforts or change the focus of your marketing strategy you might consider either recruiting more staff or hiring an agency. While it’s good to take on new staff with a passion for your products or...
Struggling to find new ideas for your blog?
Struggling to find new ideas for your blog? A blog is a great way to add fresh content to your website, and to present a slightly more relaxed version of your brand. It gives you the platform to share thoughts and comments that are topical and of the moment. ...
In-house or out-source?
That is the question. Is it better to invest in your own in-house team, or get external specialist help? The truthful answer is probably both, but budgets don’t always allow for that. The benefits of having an internal resource for marketing is that they are...
Timing is everything
- when it comes to getting in the headlines. No matter how great your news is, if a bigger story comes along you may be beaten off the front page. However, there is plenty that you can do to turn the tables in your favour. Timing your release really helps, here are a...
Tone of Voice – one size doesn’t fit all
Most organisations have usage guidelines to dictate how their logo is used, where it can appear on the page, what kind of images can be used, and what type of language to use. In a large organisation, where many different departments are communicating with the outside...
Elements of User Experience
Business apps now need to do what they say they will and in doing so, they must delight the user. Ideally, security products should be so easy and intuitive that users have no reason to use anything else - so avoiding workarounds, a key tenet of good cybersecurity....
Does AI signal the end of the copywriter?
Everywhere we read about the power of Artificial Intelligence (AI) to transform just about everything. Is it the end of the marketing copywriter? AI has huge potential, but like any new idea or technology, it is subject to the ‘hype cycle’[i]. There are...
AIDA – the key to compelling emailer campaigns
There’s an art to writing attention winning copy that will get people to click through to your website, blog or white paper. Following AIDA – Attention, Interest, Desire, Action – is a tried and tested formula for marketing content of almost any type, and it...
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