Our latest blogs
The latest selected blogs from our clients, and sometimes a thought leadership piece or comment from ourselves too.
KISS – Keep it SimpleS
Below in this first of a series of three blogs, we outline some tips on how to write compelling content to get your message across. ‘Sound-bites’ and short, snappy slogans are a great way to attract attention. Once you have caught the audience’s eye, keeping...
How innovation has helped healthcare organisations during the pandemic
Andy Wilcox, Head of International Product Marketing at Imprivata, discusses how Digital Identity Management is at the heart of the innovation that has helped NHS Trusts meet recent challenges. From facilitating remote working to provide care and enabling virtual...
It’s Awards Season – How to craft entries that will sparkle
Industry awards are worth their weight in gold for credibility, customer relations, staff morale and for marketing purposes. Now is the season to make a start on entries, ready for ceremonies, both online and (hopefully) in real life, taking place this autumn. ...
Top Three Characteristics of a Connected Enterprise
What does it mean to be a Connected Enterprise and does it really matter? Ross Daniels at Calabrio believes it’s a great aspiration for all modern organisations and presents a unique opportunity to elevate the status of the contact centre. Meeting rapidly...
Digital technology driving greater efficiency for care homes
In care settings introducing digital solutions to replace manual paper-based auditing makes a lot of sense. Digital processes can remove a potential infection risk, apps can encourage staff to share best practice with colleagues, which empowers them to take ownership...
Replacing WhatsApp with Secure Communications? Advice from National Cyber Security Centre (NCSC).
What exactly should you be looking for? When considering a secure communications solution for your organisation there are a lot of different options. Not least of these are free-to-use consumer grade apps. Without vigilance these apps can seep into business...
Is traditional PR dead?
Is pay-to-play the only way? Unless you already have a very high profile it can seem almost impossible to get press coverage, even when you have genuinely interesting news. So what can you do to get your voice heard? For show-stopping, jaw-dropping news, there is...
Getting into the Nationals
Great idea. But ask yourself, 'What would Aunt Ethel think?' Other questions to ask yourself are, ‘Why are we targeting national press?’, ‘What will the business get out of it?’ and ‘Is it worth the time, effort and cost?’ The reason to ask what Aunt Ethel...
Think like a journalist
As marketers we know that content needs to appeal to the audience. If you want to get press coverage then you need to apply the same premise as you would for your customers and prospects. What interests them? What are their pain points? Put yourself...
Women in Health IT
By Daniel Johnston, RN, Digital Workflow Specialist at Imprivata It hasn’t hit the headlines, but it should do While COVID-19, the US presidential election and Brexit have been hogging the headlines, there’s been a groundswell of change building in healthcare....
Patient Safety – The Devil is in the Data
With the recent announcement from Matt Hancock about reducing bureaucracy and the publication of the consultation document; ‘Busting bureaucracy: empowering frontline staff by reducing excess bureaucracy in the health and care system in England’[i], the time is ripe...
Newsletters are the new Blogging!
In the era of fake news, click bait and social media fatigue, how do you cut through the noise to make your voice heard? Email newsletters are making a come-back. Platforms such as Substack, Revue and TinyLetter (owned by MailChimp) are seeing enthusiastic take up...
The Deadline for Ditching WhatsApp
Facebook has declared its intentions for WhatsApp – and it’s not great news for business users (or anyone else for that matter) David Holman, Director and Co-Founder of Armour Comms explains. Data is moving West! We are seeing a worrying trend where...
Congratulations to Cirrus on winning two Comms Business Awards
Industry awards recognise excellence in innovation and partner working in cloud-based contact centre solutions. Cirrus has won two awards in this year’s prestigious Comms Business Awards, set up to showcase hard work and dedication from individuals, partners...
A 3-Step Formula for Consumer Trust in the Age of AI
Adopting Artificial Intelligence is just the first step, the second is unlocking the true potential of AI to boost customer confidence with a focus on data. Henry Jinman of EBI.AI reveals his 3-step formula for winning hearts and minds in the quest for...
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