by Madeleine Penney | May 13, 2021 | Business/Project Management
Industry awards are worth their weight in gold for credibility, customer relations, staff morale and for marketing purposes. Now is the season to make a start on entries, ready for ceremonies, both online and (hopefully) in real life, taking place this autumn. ...
by Madeleine Penney | Apr 22, 2021 | Business/Project Management
Is pay-to-play the only way? Unless you already have a very high profile it can seem almost impossible to get press coverage, even when you have genuinely interesting news. So what can you do to get your voice heard? For show-stopping, jaw-dropping news, there is...
by Madeleine Penney | Mar 26, 2021 | Business/Project Management
Great idea. But ask yourself, ‘What would Aunt Ethel think?’ Other questions to ask yourself are, ‘Why are we targeting national press?’, ‘What will the business get out of it?’ and ‘Is it worth the time, effort and cost?’ The reason to ask what...
by Madeleine Penney | Mar 12, 2021 | Business/Project Management
As marketers we know that content needs to appeal to the audience. If you want to get press coverage then you need to apply the same premise as you would for your customers and prospects. What interests them? What are their pain points? Put yourself...
by Madeleine Penney | Feb 11, 2021 | Business/Project Management
In the era of fake news, click bait and social media fatigue, how do you cut through the noise to make your voice heard? Email newsletters are making a come-back. Platforms such as Substack, Revue and TinyLetter (owned by MailChimp) are seeing enthusiastic take up...
