Industry awards are worth their weight in gold for credibility, customer relations, staff morale and for marketing purposes.
Now is the season to make a start on entries, ready for ceremonies, both online and (hopefully) in real life, taking place this autumn.
Here are a few dos and don’ts
- Do pick the right Awards to enter – make sure that they are pertinent to your specific products and markets.
- Entering with a client is much a much more powerful, and more interesting for the judges. You do the legwork, and the client shares in the glory.
- Do make sure you answer the questions.
- And finally, remember the old adage, ‘points win prizes’. In this case, quote metrics, measures and give examples to demonstrate business benefits.
When your entry is successful, and you are shortlisted, DO go to the ceremony. If the budget doesn’t run to a whole table, at least buy a few tickets. It’s a great way to say thank you to your client and the team that worked so hard. If you win, make the most of it with some glorious social media posts!
At PRA we can help you craft the perfect award entry, from working with your clients to elicit the business benefits of your products, to polishing your prose to ensure that your entry stands out.
