Below in this first of a series of three blogs, we outline some tips on how to write compelling content to get your message across.
‘Sound-bites’ and short, snappy slogans are a great way to attract attention.
Once you have caught the audience’s eye, keeping rest of your messaging simple is important. Draw in your readers by explaining your proposition in easy to understand stages. Make it too complicated and people may just lose interest.
All of this is not as easy as it sounds, particularly when you have a technology solution that may actually be quite complex.
Remember KISS – here are a few tips to Keep It SimpleS.
Concise title – try to capture the essence of what you are saying with as few words as possible. Use a sub-heading to give further details if necessary.
Write in short sentences – or at least avoid sentences that take up a whole paragraph.
Use headings – this draws the reader in. They can scan the article and see what they are getting. It also breaks up the text into bite-sized chunks making it look more interesting and easier to read.
Structure – make sure you have an introduction at the beginning and a summary at the end. This allows you to tell them what you are going to tell them, tell them, and then tell them what you have told them.
Next Steps – where can people find out more? Always provide a call to action. Depending on your audience that could be providing contact details, or inviting the reader to register for an event, newsletter, or download a white paper.
If you need a hand distilling your marketing messages into compelling content for all your audiences, give us a call today on 01491 845553 or email andreina@pra-ltd.co.uk.
