Eurostop, the leading systems software supplier to the fashion, footwear and lifestyle sectors, has signed an agreement with Pretty Green, a high end British menswear retailer, to provide a fully integrated end to end retail management system and new touchscreen tills.
Pretty Green was founded in 2009 by Liam Gallagher and is one of the fastest growing menswear fashion retailers. The brand is using Eurostop’s e-pos across its 18 nationwide stores and six concessions and using e-rmis at its head office. Pretty Green has also integrated Eurostop’s retail management system with its existing STYLEman wholesale system (provided by Option Systems) allowing the brand to connect stock data between both its wholesale and retail operations. As a result, Pretty Green has experienced improved stock reconciliation, increased profitability and improved customer service.
Going forward, there are plans to integrate Pretty Green’s transactional website with the new systems. Furthermore the new system will allow the retailer to collect customer loyalty data for all new transactions processed at point of purchase on the new touch tills.
Tim Kalic, Head of Digital at Pretty Green said: “With the Eurostop system we are now able to capture both customer and sales data at till point, which feeds into our head office system, allowing us to closely manage and reconcile our stock across our business, through both wholesale and retail channels.”
Deborah Loh, Marketing Manager at Eurostop said; “Pretty Green has made a significant impact in the men’s fashion market since it first launched just five years ago. Its investment in a fully integrated end-to end retail management system enables it to react swiftly to customer demand for its on-trend unique designs, helping to increase customer loyalty and ensure the business maintains tight controls on stock costs, vital in the fast moving fashion market.”
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NOTES TO EDITORS
About Pretty Green
Founded in March 2009, Pretty Green is an up-front, straight talking British clothing label founded and designed by Liam Gallagher. Over recent years it has won many prestigious fashion awards for its innovation and fresh brand style including;
- ‘Menswear Brand of the Year’ – Drapers Fashion Awards 2010
‘Best Etail Marketing Initiative’ – Drapers Etail Awards 2011
‘Best Breakthrough Brand’ – WGSN Global Fashion Awards 2011
It is most famous line is the Black Label design – classic British tailoring, using fine fabrics with an innovative attention to detail. As well as selling online, Pretty Green has stores in cities around the UK including Brighton, London’s Carnaby Street, Westfield, Spitalfields, Leeds, Liverpool, Manchester, Nottingham, Sheffield, Edinburgh, Glasgow and Cardiff as well as six concessions in House of Fraser.
For more information please visit: https://www.prettygreen.com
About Eurostop
Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.
Eurostop’s flagship products consist of:
e-rmis: A suite of head office management applications.
e-pos: EPOS system for standalone shops, concessions and franchises that can be easily integrated with e-rmis for larger users.
Mobile POS: wireless/mobile e-pos designed to run on Windows tablets with integrated Chip & PIN – ideal for boutique environments where there is less emphasis on the central payment desk
e-commerce: Responsive e‑commerce solutions customised for independent retailers that provides a hosted and fully integrated service.
e-cubes: Data Mining. A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation.
e-time: The capture of staff working hours which aids in monitoring both stores’ and staff performances and productivity.
e-fulfilment: Intelligent optimisation of e-commerce orders for multi-channel retailers.
e-manager: Middleware layer that enables the fast, reliable synchronisation of product and pricing data from most major ERP solutions to your e-pos estate.
All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.
As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development. Its systems are available in several different languages including Chinese.
Eurostop has accreditation for Chip and PIN solutions, and together with partners Anderson Zaks and YESPay, provides a Chip and PIN managed service.
High profile customers include: Aquascutum, Ann Summers, Ben Sherman, Cambridge Satchel Company, DAKS, Ghost, Help for Heroes, Joseph, Lotus Cars, Pretty Green, Pentland Brands Plc, Speedo, Trespass and many more.
For more information visit: www.eurostop.com or contact:
Editors’ Contacts
Andreina West
PR Artistry Limited
Tel: 01491 639500
email: andreina@pra-ltd.co.uk